Privacy policy.

1. Introduction

This Privacy Policy describes how Switchfire Ltd ("we," "us," or "our") collects, uses, and shares information about you when you visit our website [Your Website URL] (the "Site"). We are committed to protecting your privacy and handling your personal information responsibly, in accordance with UK data protection legislation, including the UK General Data Protection Regulation (GDPR).

2. Information We Collect

We may collect the following types of information:

  • Information You Provide Directly:

    • Contact details (e.g., name, email address, telephone number) when you sign up for newsletters, create an account, or contact us.

    • Information you provide in forms or surveys.

    • Comments or other content you post on our Site.

  • Information Collected Automatically:

    • Log data (e.g., IP address, browser type, operating system, referring URLs, pages visited).

    • Cookies and similar tracking technologies (see our Cookie Policy below).

    • Device information (e.g., device type, unique device identifiers).

    • Analytics data on website usage.

  • Information from Third Parties:

    • Information from social media platforms if you connect your account to our Site.

    • Information from third-party analytics providers.

3. How We Use Your Information

We may use your information for the following purposes:

  • To provide and maintain our Site.

  • To respond to your enquiries and provide customer support.

  • To send you newsletters and marketing communications (you can opt out at any time).

  • To personalise your experience on our Site.

  • To analyse website usage and improve our Site.

  • To comply with legal obligations.

  • For security and fraud prevention.

4. Sharing Your Information

We may share your information with:

  • Service providers who assist us with website hosting, analytics, and marketing.

  • Business partners.

  • Third-party platforms if you choose to connect your accounts.

  • Law enforcement or government agencies if required by law.

  • In connection with a merger, acquisition, or sale of assets.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activity. You can control cookies through your browser settings.  

6. Your Rights

Under UK GDPR, you have the following rights:

  • Right to access your personal data.

  • Right to rectification.

  • Right to erasure ("right to be forgotten").

  • Right to restrict processing.

  • Right to data portability.

  • Right to object.  

  • Rights in relation to automated decision making and profiling.  

7. Data Security

We take reasonable measures to protect your information from unauthorised access, use, or disclosure. However, no security measure is perfect.  

8. Data Retention

We retain your information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.  

9. Children's Privacy

Our Site is not intended for children under the age of [Age]. We do not knowingly collect personal information from children.  

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on our Site.  

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at hi@switchfire.co